While Clubhouse was hyped in Silicon Valley already since summer 2020, the past weekend the hype finally reached also Germany.
Clubhouse is developed by a small team in silicon valley, and due to their limited dev capacity, they restricted the app to be invite-only and just for iOs. But this didn’t quite work out in Germany.
In fact, Philipp Klöckner and Philipp Gloeckler from the “Doppelgänger-Podcast” hacked the invite system by managing a Telegram group, where new users could forward their two invites to the next ones, creating a social epidemic. You can read about the story here or listen to their podcast.
Clubhouse hack: Invite a famous person on stage. All his/her followers on Clubhouse will be pinged and may join your session.
Soon after Philipp had opened the Telegram group, it became really crowded with people, creating a congested marketplace. In this context, I learned from their podcast about the book “Who Gets What – and Why: The New Economics of Matchmaking and Market Design” by Alvin Roth. Will add this to my readings list.
Since ads are so 2010, it will be interesting to see which approach Clubhouse takes toward commercialization, probably some form of paywall or at least charging entry fees to high-flying Clubhouse sessions.
I spend a couple of hours this week on Clubhouse, mostly listening to sessions like a podcast and occasionally engaging in a few smaller ones. I’ll keep an eye on this; Clubhouse has potential also for my publishing business.
Interestingly, there’s already a German clone: Diveee